Taylor Swift Beats Tech Giant Apple

23 Jun 2015

Taylor Swift and Apple Music

 

After Apple Music‘s cheek, it is nice to see that someone out there (good ol’ Swifty) has put their foot down.

In 2014, Taylor Swift pulled her music from Spotify based on the fact that she eflt the streaming service didn’t pay artists fairly. Fast forward to now. Apple Music is announced, another streaming service is announced to join the long list. Apple say they are going to pay artists more fairly, and especially indie artists, great. But of course, it’s not quite that simple.

Apple is offering a free 3 month trial of their new music service, which is great, but they were intending on not paying license holders for the music streamed during this 3 month trial period. Considering Apple want a better streaming world and a world where artists are paid what they deserve, this seemed really bizarre.

All hail the Swift, or at least respect her, ’cause she’s done it again.

In an open letter, Taylor spoke out about her dislike for the 3 month trial period offered to new subscribers.

Swifty argued that the plan was ‘unfair’, which it kinda is, and that Apple  had the money to cover the cost.

Now Apple say that it will pay artists during this trial period.

“I find it to be shocking, disappointing, and completely unlike this historically progressive and generous company,” the 25-year-old said, describing Apple as one of her “best partners in selling music”.

“Three months is a long time to go unpaid, and it is unfair to ask anyone to work for nothing.

“We don’t ask you for free iPhones. Please don’t ask us to provide you with our music for no compensation.”

Swift had some great points, and it points out all the problems with the music industry in general. Music isn’t free, and it shouldn’t be, thank goodness for Swifty, right?

“When I woke up this morning and I saw Taylor’s note that she had written, it really solidified that we needed to make a change,” exec Eddie Cue told Associated Press.

Cue had been speaking to Billboard magazine and mentioned he had already heard ” a lot of concern from indie artist about not getting paid during the three month free trial period”, this was prior to Swift’s outbreak.

Apple were hoping to reimburse artists with a higher rate per stream after the free 3 month trial period, if they had been able to go ahead with the non payment of licenses for that period.

Apple have now confirmed that they WILL pay for the rights during the three month trial period, and they will pay the higher rate of streaming royalties during this period and in the paid subscription model.