20 May 2015
Two of my favourite things, coffee and music.
Everyone remembers when Starbucks sold CD’s in store, right?
Now, after ditching that, they’ve partnered forces with streaming giant, Spotify. According to BBC Newsbeat, Spotify is giving premium accounts to Starbucks employees to allow them to create their own playlists.
Seems like a strange idea, giving away a tonne of premium accounts to the employees, but they have a way of (hopefully) monetizing this. The playlists that Starbucks employees create will be available on the coffee shops app, which will be promoting Spotify’s premium service.
Users of Spotify will be offered the chance to earn stars, that will go towards coffee and snacks at the store.
“By connecting Spotify’s world-class streaming platform into our world-class store and digital ecosystem, we are reinventing the way our millions of global customers discover music.”
“Starbucks has a rich music heritage and customers who are passionate music fans which makes us incredibly proud to be their music partner,” Daniel Ek, Spotify’s CEO, said.
This will roll out across the U.S., swiftly followed by Canada and then the U.K.
Starbucks’ relationship with the music industry began way back in 1994 when it started selling C.D.’s in its stores, and had begun to get a name for itself by 2007 and had signed Paul McCartney its Hear Music Label.
Starbucks has offered free apps, free music and films before through iTunes and the App store, so it seems like this is the next step.
“Throughout its history, Starbucks has worked closely with the music industry, offering a variety of artists a platform for their work,” Howard Schultz, chairman and CEO of Starbucks.